Replica Mulberry Unveils Fall 2016 Campaign

A visual from the replica Mulberry fall 2016 campaign.

SEEING DOUBLE: Dualities in fashion and in life is the theme of Mulberry’s latest fall 2016 campaign, entitled “Self/Reflection.”

Shot by Coco Capitán, it features twin models Lia and Odette Pavlova, who are photographed as each other’s reflection. One is dressed in a sheer plum blouse and a yellow jacquard slipdress, while the other dons an identical outfit in a darker palette. The brand aims to highlight the different qualities of the cheap Mulberry woman, which it described as “strong and striking, yet soft and feminine.”

“Lia and Odette have such distinctive looks and we played with their ‘twinness’ to twist the idea of reflection — sometimes you’re looking at one girl in a mirror, sometimes you see two, reflecting each other in their pose instead. The result is intriguing and playful,” said Johnny Coca, creative director of the British luxury brand.

The 22-year-old Russian models walked in many major fashion shows during the fall season, including Gucci, Saint Laurent and Valentino. Most recently they also were in ad campaigns for Givenchy, Emilio Pucci and Gucci’s exclusive capsule collection for Net-a-porter.

The Mulberry campaign also places focus on the new range of accessories designed by Coca, including studded hoop earrings, playful round-frame sunglasses and the label’s new replica handbags style, the Chester, which features a colorblock tote with military-inspired silver hardware.

Following Coca’s debut collection last February, Mulberry outlet has brought its average prices down and invested in product design and development. Thierry Andretta, the company’s chief executive officer, explained that his aim is to work alongside Coca to transform Mulberry replica into a lifestyle brand, with leather goods at its core, and full footwear and ready-to-wear lines that channel the label’s British roots and bohemian flair.

“We really want a complete 360-degree vision in every category and to target both the existing and aspirational customer,” Andretta told WWD earlier this year.

The new campaign will break in September issues of publications such as British Vogue and Harper’s Bazaar U.K., and there are plans of releasing that month a second video exploring the “Self/Reflection” theme featuring more products from the fall range.

Johnny Coca’s latest Mulberry replica handbags

Mulberry tri-colour Camden in multi-coloured calf hair, £225

Hailed as ‘the man to save Mulberry’, Johnny Coca is off to a flying start. Since he was appointed creative director in July 2015, the brand’s profits have increased three-fold: up to £6.2 million, versus £1.9 million for the previous year. And when his first catwalk collection was unveiled at London Fashion Week in February, all eyes were on the replica handbags. Previously design director for shoes and accessories at Céline, this is the man responsible for hits such as the Trio and the Trapeze, so expectations were weighty.

Mulberry Camden in burgundy textured goat, £195

Those high hopes were not unfounded. Coca’s take on classics such as the Bayswater, along with brand new styles like the compact, cross-body Clifton, have put Mulberry replica firmly back on top of the must-have bag list. And the brand has just revealed the latest addition for autumn/winter 2016: the Camden.

Mulberry small Camden in indigo classic grain leather, £125

A single-handle, bucket-style replica bag, the Camden features four high-shine zips which transform it from a slouchy, hobo-like carry-all when worn open (as seen on the catwalk), to a cleaner, more structured tote when zipped up. “I was inspired to play with the zips by the iconic hardware of British punk culture,” says Coca. “Zips make a powerful subversive statement which, when contrasted with lux materials, create an edgy aesthetic.”

Mulberry Camden in natural leopard calf hair, £225

While the zips give a nod to the punk reputation of its namesake area of London, plush materials mean the Camden is firmly at home in Mayfair’s leather-goods mecca. Classic black, indigo, burgundy and clay versions come in the brand’s signature, heavy-duty grained leather – the quality of which was one of the first things Coca set about improving – while there are also tri-colour designs in smooth calf leather or tactile calf hair, and a leopard-print calf-hair style with a more rock-chic aesthetic.

Mulberry Camden in burgundy textured goat, £115

Finished with the details that are fast becoming a signature of Coca’s ‘new Mulberry outlet’ – the reimagined logo inspired by a font from the archives, the sumptuous suede lining, the military-style studs – the robust-yet-roomy Camden also reflects Coca’s commitment to function as well as form (he studied architecture). Starting at £195, the replica bags sit at the high end of the “affordable luxury” sweet-spot that’s so vital to cheap Mulberry’s comeback, after previous price hikes alienated many of its core consumers.

Mulberry Camden in dune multi-coloured smooth calf, £125

“The Camden is for everyday use,” continues Coca’s statement. “It’s perfect easy cool with a twist of an edge.” So far, that combination is a recipe for success at replica Mulberry.