The Handbag Clinic offer up Mulberry replica bag for Ladies Day Best Dressed winner

— Newcastle business The Handbag Clinic have donated the black Mulberry to Newcastle Racecourse as one of the Ladies Day prizes

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We’ve seen queues of women lining up in the early hours in freezing temperatures to get themselves one from Fenwick’s Christmas sale and now a coveted Mulberry replica bag will be one of the prizes for Ladies Day’s newest Best Dressed winner.

Once again fashion experts will be at Newcastle Racecourse on Saturday for the glamorous annual event and at the end of the afternoon one lucky lady will walk away with a prize package that includes return flights to New York, an overnight stay in The Vermont Hotel, personal training sessions and VIP treatment at Livello and Aveika.

And then there’s the small matter of the Mulberry bag, worth £175, being donated by Newcastle city centre business The Handbag Clinic.

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Charlotte Staerck of Handbag Clinic which will be giving away a Mulberry handbag (pictured) at Ladies Day

We called into the Mosley Street store on Friday afternoon to catch a glimpse of the prized ‘Lily’ bag and speak to the Clinic’s Purchasing Manager Charlotte Staerck about what it is about replica Mulberry bags that send women’s excitement levels soaring.

“Everyone loves a Mulberry because they’re ideal for work, nights out and events like Ladies Day. They’ve got a real classic look.”

The Handbag Clinic, who will be at Ladies Day with their giant pink handbag, stock a who’s who of high end designers with other bags on the shelves including Hermes, Valentino, Dior and Prada.

They are planning a week dedicated to Louis Vuitton early next month. Watch this space for further details.

Bury St Edmunds-based Mulberry handbag designer Mary Jardine secures Fenwick trial in Colchester

— An East Anglian company which has made replica handbags for stars including Emma Watson and Keira Knightley is hoping to get its brand into leading retail chains.

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Suffolk-based Jardine of London’s “Queen” handbag.

Jardine of London, which is based in Bury St Edmunds, has secured a trial placing for a selection of its bags in department store chain Fenwick’s newly refurbished Williams & Griffin outlet in Colchester.

“We are hoping they will roll out our brand in the rest of the Fenwick stores,” said founder Mary Jardine, who launched the business in 2014.

“We are approaching other stores such as John Lewis and Selfridges at the moment also.”

And she believes there are “exciting times ahead as I jostle for position next to Mulberry oulet, Aspinal of London, Vivienne Westwood, etc.”

Mary, who designs the replica bags herself, said she had the “light bulb moment” to create a high-end luxury British handbag business as she approached her 50th birthday.

Her bags are British-made and do not feature the overt “designer” branding of other up-market labels.

“Obvious branding has long appeared on many of the replica designer handbags brands. For years I have admired these beautiful designs, but along with many other women, this overt branding repeatedly turns me away,” she said.

“We are disrupting the market by offering a luxury replica handbag brand that does not put overt branding on the outside of the bag.

“I created Jardine of London to appeal to women who would love to own a classic and timeless handbag without feeling that they are wearing a banner pointing an arrow at the
branding on the outside of their bag.”

She added: “With manufacturing in the UK declining in the fashion world, I felt the need to support British manufacturing. To that end, I felt determined to have my replica handbags uk all handcrafted in Britain.

“I am proud to have a selection of my bags trialled in one of the Fenwick stores, a truly British department store.”