Tourist shoppers give Mulberry replica a shot in the arm

mulberry-bags-large_trans
Mulberry has been hit by the weaker pound

Mulberry slipped into the red during the first half of the year but toasted the attractiveness of London after tourist shoppers drove a 10pc jump in sales.

The luxury group swung to a loss of £500,000 for the six months to the end of September after investing £1m in its new range by creative designer Johnny Coca who joined last year from Celine.

Mr Coca has been under pressure to replicate the success of Mulberry’s sell-out Alexa handbag. He has so far won plaudits for his studded Clifton designs and a lightweight revamp of the brand’s classic Bayswater replica handbag, which the company said was selling strongly.

Mulberry outlet, which makes half of its leather replica bags in Somerset, England, said that the weaker pound had increased the cost of its imported materials and running its overseas operations, which would result in a £1m hit.

mulberry-xlarge_trans
A Mulberry model at a show in September

Despite a number of luxury groups warning they will have to raise prices to cover the sterling slump, Thierry Andretta, Mulberry replica chief executive, said that the company would not return to his predecessor’s strategy of hiking prices.

“We are all totally committed of ensuring that 70pc of our replica handbags are between £500 and £995,” said Mr Andretta. “We are really happy about this and think we offer the best value for price out of any of our luxury rivals.”

The Mulberry boss said that with the macro environment being so uncertain Britain was becoming even more appealing to foreign visitors. “There is the level of the pound but I think there is less risk of London being a terror attack [compared to other European cities] and that is making it more and more attractive,” he said.

UK retail sales rose by 12pc during the period to £55.4m with like-for-like sales up by 7pc. During the last 10 weeks sales have risen by 4pc versus the same period last year but domestic demand has softened.

Mulberry also announced that is taking a majority stake in a new joint venture in North Asia with China’s Challice Limited to exploit opportunities in China, Hong Kong and Taiwan. The company said it would invest £3m in marketing costs over the next two years and would expect the entity to be loss-making for the first two years.

Mulberry outlet may no longer be the ‘It’ brand, but still has the style

The replica handbag maker’s new Tessie range has yet to embraced by the style set, but it is simple and simple works

Mulberry-Tessie-01
Mulberry’s Tessie handbag range may well be a commercial success.

In the noughties, London fashion week was awash with Mulberry’s distinctively shaped replica handbags. From the pouchy-pocketed Roxanne, wildly popular in 2004, to 2010’s satchel-shaped Alexa, they were perennially tucked under the arms of fashion editors, buyers and celebrities.

Mulberry’s new Tessie bags have received a more muted response. Though it’s early days the range has only been on sale for a couple of weeks – they haven’t been popping up on street style blogs, nor have celebrities been conspicuously carrying them into fashion events.

Available in oak, oxblood and black colours with truly broad appeal – the Tessie range is inspired by classics from the Mulberry outlet uk archive, and the designs don’t scare the horses.

The cheapest of the range – the Small Satchel is a dinky cross-body pouch reminiscent of Celine’s cute Box Shoulder bag. The Tessie is simple and sleek, occupying a similar space to Michael Kors’s relatively affordable designs. The slouchy Hobo is an unstructured soft leather sack that tucks subtly under the arm. All are shapes that customers will feel vaguely familiar with already; they speak of quality and long-lasting appeal rather than boundary-breaking high fashion.

For years, Mulberry’s quirky fashion shows and starry front rows where Kate Moss would sit beside Alexa Chung and Lana Del Rey were a key part of the brand’s identity, and naming specific replica handbags after celebrities was a key motif. But the world has moved on from tribute “It” bags, as the success of more anonymous products by Kors, Coach and Celine attests.

As a brand, Mulberry replica hasn’t entirely kissed glitz goodbye. At the most recent London fashion week, for example, the company launched a collection of youthful, idiosyncratic bags with Cara Delevingne, featuring brightly coloured camouflage-print rucksacks and quirky lion rivets.

The collaboration was a good move for stardust, pizzazz and publicity, but the company well knows that the business cannot rely on purple quilted rucksacks costing upwards of £1,000 to thrive. In current fashion, simple works and the Tessie range is wilfully simple. The style set may not be obsessed, but commercially, pandering to the familiar and classic makes a lot of sense.

Are Replica Mulberry Handbags Losing Their Allure?

mulberry-uk

Once-thriving Mulberry warned investors Wednesday that it will not meet profit expectations for 2016. Since the announcement, shares in the company fell a significant 28 percent.

What’s more, Mulberry is failing to sell the product that put it on the map: replica handbags. The company has enjoyed years of issuing one It bag after another, but says it suffered over the holiday season due to pricing competition and a significant number of cancelled wholesale orders from Korean customers. Total retail sales were 3 percent below last year for the 17 weeks leading up to Jan. 25, and wholesale sales for the year ending on March 31 are expected to be down 10 percent compared with the same period last year.

“Due to tough trading conditions over the Christmas period which saw significant discounting across the market, Mulberry has experienced lower than expected UK retail sales which, together with wholesale order cancellations from Korea, will adversely impact our profit this year,” Bruno Guillon, Mulberry’s CEO, commented. “Despite this, the company continues to be cash generative and to invest in the ongoing process of transforming Mulberry replica from a domestic to a global luxury brand, the progress of which is demonstrated by the continued growth in international retail sales.” International retail sales, which the company has put much of its resources into in 2016, are expected to be up 40 percent compared with last year, Mulberry says.

Despite the projected international growth, the fact remains: Mulberry’s sales are lagging. And this isn’t the first time the company has reported it: Mulberry issued profit warnings earlier last year and late in 2015, as well. But why?

The problem may be in the pricing. Since Guillon joined the company from Hermes in 2015, he’s focused on taking Mulberry more upmarket, resulting in more expensive replica handbags. Now, Mulberry is selling bags in the $80 range, which doesn’t quite hit the all-important “hyper luxury” category, but still might be too expensive for the status that a Mulberry proffers its wearer.

The disappointing news comes amid Mulberry’s search for a new creative director. Emma Hill left earlier this year after six years with the company. Her departure from the company could have contributed to the lagging interest in Mulberry replica bags among shoppers this year. She’s known for attracting celebrity clientele and it has been a while since we’ve seen any of those British It girls toting around a Mulberry bag. Plus, Mulberry’s seasonal handbag releases have yet to come close to matching the buzz or success of the Alexa, which hit shelves in 2010.

Mulberry could definitely use the reinvigoration that typically comes from the hiring of a new creative director. And if expansion in the U.S. is of interest, perhaps Mulberry could stand to name a fake handbag after an American celebrity with a bit more staying power than Lana Del Rey. Though, if we had to put our money on the name of the next celeb-nammed purse, we’d bet on The Cara.

A year of success for Replica Handbags Clinic

This month marks a first year’s successful trading for Newcastle’s Handbag Clinic which has seen more than half a million pounds worth of replica designer handbags repaired, restored or re-coloured.

replica-handbag-clinic
Ben Staerck, managing director of Handbag Clinic

Over 500 bags have been bought or sold by the store over the last 12 months, with customers travelling from as far afield as Edinburgh .

Handbag Clinic opened in Mosley Street in November 2016 and offers all the usual Handbag Clinic services, including cleaning and restoring while also selling vintage replica bags from designers such as Mulberry replica bags.

Ben Staerck, managing director of Handbag Clinic, said: “The Newcastle outlet represented a significant investment for the company but has really paid dividends.

We have created jobs for local people and brought something new and exciting to the city’s retail offering. Word of mouth has been a huge part of our success in Newcastle and it is rewarding for our dedicated team, both at the Burnopfield repair centre and in store, and testament to their hard work.

Stephen Patterson, Newcastle NE1 director of communications, said: “I’d like to congratulate Handbag Clinic on its first anniversary. It is a welcome addition to Newcastle, which improves the diversity and quality of the city’s retail offering. It is through its unique range of shops and businesses that Newcastle is able to attract so many visitors.”

The replica Mulberry bag makeover

New creative director Johnny Coca has redesigned the Bayswater. But can the brand strike gold again?

mulberry-bags
The new Bayswater bag in oak

Launched in 2003, the Bayswater bag, with its utilitarian, business-like appeal was credited with turning around Mulberry’s financial fortunes. In 2004, the group posted a pre-tax profit of £41,000, against losses of £2.3m the previous year, and the bag went on to become one of the British brand’s core assets, despite the financial woes which saw its profits plummeting under its subsequent chief executive Bruno Guillon.

vintage-mulberry
The 2003 Bayswater bag (left) and its 2016 design

Now, the bag has offered a creative opportunity for Mulberry’s new creative director Johnny Coca. The Spanish-born 40-year-old arrived at the house 10 months ago, and his first runway collection, unveiled in February, was punky, young and studded with lots of new, acid-bright accessories. But alongside these, he’s also got designs on the archive. And next week will see the launch of the Bayswater 2016 — Coca’s reworking of the house classic.

So how did he improve it? “I was looking at the leather, I said, ‘this is nice leather, but I can do better’. In terms of construction, I knew I could do better. In terms of weight, better,” he says, from his studio in Paris.

Coca’s Bayswater is a sleeker and chicer model. The heavy metal hardware has been pared down — the padlock fob and metal feet are gone and the postman’s lock-plate smaller. The distinctive tree logo has been replaced with embossed gold lettering spelling out the company name in an archive script from the 1970s. The replica bag has become more structured, and given a reinforced lining strong enough to carry laptops and tablets without altering its shape. “It’s very practical,” says Coca. “You have to adapt the design around women’s lifestyles today. Women are different: younger, older, working. They have a different attitude to 10 years ago and it was really important to adapt that bag for modern life.” iPhone pockets have also been added.

Coca has introduced fresh new colours: canary yellow and candy pink will sit alongside the classic burgundy, black and clay. He’s also played with the existing shades — the traditional oak hue is now much deeper and richer than before.

new-mulberry
The new Bayswater bag in oxblood

He’s confident and controlled in his vision for Mulberry outlet. “I want to push the boundaries and give a more modern feel for the brand, but keeping all the DNA and authenticity,” he says. “I’m not here to completely change it. It’s really important to respect where it comes from.” Keen to not alienate the traditional customer, Coca’s Bayswater will sit alongside the existing style, and both will retail for £895 (a new, smaller version will also be available for £795). Coca has been mindful of price in this redesign: some of Mulberry’s recent problems were attributed to the decision to reposition the brand, subsequently driving up accessories prices, and the company are now focused on creating fake bags within the £500-£900 bracket.

“Sometimes people say ‘you know what, I’m going to redesign’, and the price is double. It’s not right. If you’re a good designer and you know what you’re doing, you don’t have to,” he says. “It is important for cheap Mulberry to be honest about what we create, the quality and the price. We are not a brand that says we want to make masses of money.” Then again, he’s deadly serious about his ambitions. “I’m not here just to play,” he concludes. “I’m here to make a success.”

Replica Mulberry Oxbridge bags hit sweet spot

mulberry-handbags
Mulberry’s new bags have several outer pockets and shiny gold locks with keys on a chain

The leather goods label Mulberry might be known for its golden oldies, but Johnny Coca, the recently installed designer, presented a new take on its classic replica handbags at London Fashion Week yesterday.

He super-sized the best-selling Bayswater tote to huge proportions and called it the Piccadilly, and shrank chain-handled messenger bags to the size of a mobile phone.

mulberry-bags

Coca riffed on a theme of uniforms and Oxbridge with his new shape, the Cherwell. The box-bag style was inspired by satchels and school lunchboxes and comes panelled with contrast striped leathers in club tie colours.

Each has several outer pockets and…

Mulberry introduces the new Kensal handbag from the spring/summer 2017 catwalk

mulberry-kensal-handbag

While we were momentarily distracted by Cara Delevingne’s cool next season collection for Mulberry, we’re BACK in the here and now with a bang, as Mulberry launch the latest addition to their rather good-looking family.

They created the Kensal shoulder bag especially for the Mulberry spring/summer 2017 show, and it is a thing of BEAUTY.

Based on a classic envelope design, with a traditional briefcase lock, the twist is the fact it’s double-sided! So you totally get more bag for your buck, right? RIGHT.

Coming in two sizes and LOADS of new season colours including Black, Oak, Fiery Red or Cream Velvet Calf Leather, Midnight Blue Haircalf Mix Leather and Pavement Grey Ostrich Mix Leather, the Kensal is one seriously stylish bag.

While it can be worn on the shoulder or across the body, we quite like the way Cara et al were carrying this cute design as a clutch on the SS14 catwalk. And apparently that’s SO the new way to handle your handbag.

mulberry-kensal-handbag-cara-delevingne

Guess we better start saving our pennies *cough* £95 – £220 *cough*, then…

mulberry-bags

Shop the new Kensal handbag collection at topmulberrybags.co.uk.

The Handbag Clinic offer up Mulberry replica bag for Ladies Day Best Dressed winner

— Newcastle business The Handbag Clinic have donated the black Mulberry to Newcastle Racecourse as one of the Ladies Day prizes

mulberry-replica

We’ve seen queues of women lining up in the early hours in freezing temperatures to get themselves one from Fenwick’s Christmas sale and now a coveted Mulberry replica bag will be one of the prizes for Ladies Day’s newest Best Dressed winner.

Once again fashion experts will be at Newcastle Racecourse on Saturday for the glamorous annual event and at the end of the afternoon one lucky lady will walk away with a prize package that includes return flights to New York, an overnight stay in The Vermont Hotel, personal training sessions and VIP treatment at Livello and Aveika.

And then there’s the small matter of the Mulberry bag, worth £175, being donated by Newcastle city centre business The Handbag Clinic.

replica-mulberry-bags
Charlotte Staerck of Handbag Clinic which will be giving away a Mulberry handbag (pictured) at Ladies Day

We called into the Mosley Street store on Friday afternoon to catch a glimpse of the prized ‘Lily’ bag and speak to the Clinic’s Purchasing Manager Charlotte Staerck about what it is about replica Mulberry bags that send women’s excitement levels soaring.

“Everyone loves a Mulberry because they’re ideal for work, nights out and events like Ladies Day. They’ve got a real classic look.”

The Handbag Clinic, who will be at Ladies Day with their giant pink handbag, stock a who’s who of high end designers with other bags on the shelves including Hermes, Valentino, Dior and Prada.

They are planning a week dedicated to Louis Vuitton early next month. Watch this space for further details.